SalesLogix Marketing
SalesLogix Marketing provides powerful capabilities for managing, tracking and measuring targeted marketing campaigns. SalesLogix Marketing is part of the integrated SalesLogix customer relationship management suite, which also includes Sales, Customer Service and Support automation solutions.
Maximize Marketing Performance
SalesLogix Marketing provides full-scale marketing campaign management and sophisticated analytical
tools designed to identify your most profitable customers and shorten your sales
cycle. Capturing rich, timely data from customer interactions across your
organization allows you to develop and execute meaningful marketing programs
that drive results.
Most importantly, SalesLogix delivers critical marketing intelligence, like return on investment (ROI), for your marketing campaigns, so you can focus your strategy and resources on programs that deliver results for your business.
Identify Profitable Customer Segments
Select the criteria of your ideal target prospect, then segment your customer
and prospect lists into unique groups. With SalesLogix Marketing, you can find
the most responsive audience for your campaigns and increase your revenues.
Map Your Path to Selling More
Graphically configure and assign custom processes, assign them to unique groups
of prospects, and then launch the campaign. The follow-up tasks you identify are
scheduled and assigned to your sales team automatically based on rules you
define.
Manage Campaigns End-to-End
Manage and track every component of your campaigns from within the SalesLogix
Marketing campaign dashboard. View campaign tasks, objectives, calls-to-action
and budgets. You can also view response rates and forecasted vs. actual sales
results in real time for each campaign from within a single view.
Measure ROI and Report Campaign Metrics
SalesLogix not only tracks response rates and ties revenue to specific
campaigns, but also enables you to analyze marketing campaigns by lead source,
region, media type and products sold, using flexible, built-in reports.
In addition, a record of every campaign communication is linked to the account history, so employees from Sales and Marketing to Customer Support and Accounting share a complete view of all account activity.
With SalesLogix Marketing, you’ll have every detail of your campaigns at your fingertips and the insight you need to increase the effectiveness of your marketing efforts and deliver sales results.
Get More Info
Want to know more? Fill out our Info Request form, and we'll send you what you need. Or, call us at 1-888-627-9073 , or e-mail us at sales@accountingmicro.com.
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